I have always been a fan of Madewell in theory. But in practice, the two of us have never gotten along the way that I always thought that we should. Their jewelry is gorgeous. Their clothing and shoes are always lovely basics that I can never get my head around justifying the price points for (you too, J. Crew...you make me crazy sometimes). There seems to be a bit of a change going on at Madewell, however, and it feels like there are injections of personality happening that is what I always wanted from the brand without knowing it.
This series of three shirts by Deer Dana are just beyond charming. I don't know if I would wear any of them but I love what they stand for and I love the execution. Keep it coming, Madewell!
(Images c/o Madewell)