Primark Autumn/Winter 2011 Collection

I am going to be honest...I don't tend to have a lot of patience to Primark.  I know that fundamentally, I should love it.  But there is something far too crazy about being in their stores that sends me running in the opposite direction. Having a sneak peek at their upcoming Autumn/Winter collection has me questioning myself, however, and already beginning to mentally prepare myself to brave the shopping experience I may very well have to put myself through in order to pick up some of these pieces.  Thoughts?  :)