Just before I came back to London a few weeks ago, I had the pleasure of testing out some new spectacles with the amazing Warby Parker home try-on programme (read about it here). It would have been very easy to choose any of the four styles I tried out but I am happy to announce that the winner is... *drumroll*
COLTON (in tortoise)
I may sound like a bit of a broken record, but I cannot say enough great things about Warby Parker and the whole experience I had in choosing my new specs (something which I would usually liken to trying on bathing suits, gross). From start to finish, it's just been fun. The folks over at WP HQ take the art of eyewear very seriously, but also seem to know how to have a laugh doing it.
Only having been around for a year and a half, Warby was started by a few friends that came up with the idea while studying at UPenn's Wharton School. And they have already sold over 50,000 pairs of glasses! You can read a great article on their story here. They do good with their power, too. Their 'buy a pair, give a pair' programme donates a pair of glasses for every pair they sell to Vision Spring, a charity that promotes entrepreneurship by helping to train low-income women to sell glasses in their native developing countries.
The people at Warby Parker are incredibly friendly. Not in the 'overbearing customer service' kind of way, but in the 'these are friends I just haven't met yet' kind of way. They get involved in a way that you know your best interest (and best looking glasses) are at the heart of this operation.
It probably sounds like I am working for them, haha, but I can assure you, I'm not. I just really think that smaller companies who are good at their craft should be championed, and Warby Parker is one of the best that I have come across.