With touchpoints everywhere you look in this day and age, creating a strong brand identity and supporting marketing elements is key to connecting with consumers.
Specializing in social media and creating 360-degree strategies, working independently or with agencies, experience in digital, social, print, out of home, partnerships, website, media planning, event and PR.
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Content Strategy & Production
Working independently, as well as part of a skilled team, I construct strategies based on the power of content, with the ability to produce everything from daily still imagery/video to full-scale campaigns.
Focus on content creation that works cross-platform, in order to maximize usage and impact.
Social Media Audits
Where some brands are looking to launch into social, some have already started to build a presence and need support for strategic growth.
A deep-dive into your social media presence will uncover patterns in audience activity, content response, and successes/challenges within the space. Recommendations and competitor reporting accompany all audits.
Basic social media education and training also available.
Influencer & Blogger Management
From quality of customer to brand reach, the list of reasons and statistics to support the use of influencers & bloggers for marketing increases every day. There is no 'one-size-fits-all' solution to using the power of influencers, so it's important you find a strategy that fits your needs and resources.
Experience in curating a 60-person global blogger network to create daily brand content and amplification to connecting the right influencers with brands for one-off projects.
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Customer Relationship Management (CRM)
Make sure you are growing and adapting along with your consumers with a strong Customer Relationship Management strategy. Maximize impact with targeted, refined communications balancing consumer and brand needs.
Experience in rewards-based programs, email communications, and incentive promotions.
Finding the right voice for your audience can be the missing element of finalizing your strong brand presence.
If you are speaking to your social media communities or to the press, balancing the tone of voice for both emotional and factual needs is an expression of your brand values and way of thinking.